Boomplay & itel Bring “Power Up Your Life” Festival to JKUAT and KU

Get ready, Kenya! Boomplay, the continent’s leading music streaming platform, and itel, the ever-popular smartphone brand,

are teaming up to bring an electrifying “Power Up Your Life” festival to two lucky universities. Buckle up for music, tech, fun, and exclusive prizes—it’s a party you won’t want to miss!

Mark your calendars:

The festivities kick off on February 19th and run until February 23rd, 2024. Two campuses will be ignited with excitement: Kenyatta University (KU) and Jomo Kenyatta University of Agriculture and Technology (JKUAT).

What’s on the menu?

Music Mania: Get your groove on with performances by Kenya’s hottest artists, including Buruklyn Boyz, Femi One, Buotross, Ssaru, V-Be, Bahati, DJ Lyta, and MC Togzik. Be ready to sing along, dance your heart out, and maybe even discover your new favorite act!

Tech Time: Itel is unveiling its latest gadgets, the P55 Series phone with mind-blowing 45W fast charging and the sleek E1 smartwatch. Get hands-on, explore their features, and see how they can power up your life.
Game On!: Fun games and interactive activities await, providing the perfect opportunity to mingle with fellow music and tech enthusiasts

Swag Alert: Exclusive giveaways and prizes are up for grabs! Participate in the activities, test your luck, and walk away with something awesome.
More than just a party:

This festival is about celebrating the vibrant connection between music and technology. Boomplay brings its vast music library, while itel showcases its innovative devices designed for young, tech-savvy individuals. It’s a chance to experience the future of entertainment and unlock new possibilities.

Don’t miss this chance to Power Up Your Life with Boomplay and itel! Mark your calendars, head to KU or JKUAT, and get ready for an unforgettable experience!

Commenting on the partnership, Martha Huro, Managing Director East Africa at Boomplay, relayed that, “We are excited to partner with itel to bring the best of technology and music experience to the student community in Nairobi, Kenya.

This partnership is in line with our quest to extend the unique music experience on our platform to users and their communities. We believe that by directly engaging students and the general public, we will open more avenues for the Boomplay brand to be experienced.

The fusion of Boomplay’s music experience and itel’s affordable and innovative technology to provide an extraordinary experience for students makes this partnership a noteworthy one in the ever-evolving intersection of technology and entertainment in Africa.”

Ryan Zhang, Brand Manager at itel Kenya also shared that, “ itel Kenya is buzzing with enthusiasm as we embark on a journey to fuse technology and music seamlessly by diving into a collaboration with Boomplay. We are excited to bring you a smartphone that’s not just a celebration of innovation and music, we are creating a symphony for students that promises to redefine your smartphone experience at pocket friendly prices .