Meta Launches New Monetization Tools for Kenyan Content Creators

Meta has introduced two new monetization features for eligible content creators in Kenya: In-Stream Ads on Facebook and Ads on Facebook Reels.

These tools enable creators to generate income by producing original videos and building online communities.

Moon Baz, Global Partnerships Lead for Africa, the Middle East, and Turkey at Meta, expressed her enthusiasm for the launch: “Every day, we’re inspired by the incredible African creators who use Facebook to share their stories and connect with others. This expansion will empower eligible creators in Kenya’s vibrant creative industry to earn money, raising the bar for creativity globally and making Meta’s apps the go-to platform for creators.”

How the New Features Work:

• In-Stream Ads: These ads can appear before, during, or after on-demand videos, including pre-recorded content and past live streams.
  • Pre-roll Ads: Play before a video begins.
  • Mid-roll Ads: Play during the video.
  • Image Ads: Display as static images beneath the content.
  • Post-roll Ads: Appear at the end of the video.
• Ads on Facebook Reels: These ads are integrated into original Reels, allowing creators to earn money based on the performance of their content while engaging their audience.

Starting August 6, eligible creators in Kenya can begin monetizing their video and reel content. These new features support over 30 languages globally, including Swahili. To access these monetization tools, creators must adhere to Facebook’s Partner Monetization and Content Monetization Policies and be at least 18 years old. For In-Stream Ads, additional criteria include having a minimum of 5,000 followers.