This comes after a Twitter user caused a stir online after claiming that a Festive Bread he had purchased remained fresh beyond the expiry date indicated on it, raising fears that the manufacturer may have used an impermissible preservative.
In a statement on Thursday, DPL Festive Limited which makes Festive Bread, refuted the allegations of using formalin as a preservative, maintaining that it observes the required procedures in its baking process.
“We would like to state that first, DPL Festive Ltd source ingredients for baking our bread that are vetted and approved by KEBS (the country’s standards regulator),” the Nairobi-based baker said in a statement.
“Additionally, all ingredients as required by law, are published on each packaged bread. Our factories are also accessible and have been visited continuously by Kenyan authorities who frequently monitor the quality standards of our bakery.”
“We would like to assure members of the public and our customers that DPL Festive LTD will pursue the false and defamatory facts stated by the blogger and his sources as they are intended to cause fear.”